Flagship stores:

On October 26, 2015, the company opened its flagship retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.

As per company executives, Microsoft had been on the lookout for a flagship location since 2009.

 The company's retail locations are part of a greater strategy to help build a connection with its consumers.

 The opening of the store coincided with the launch of the Surface Book and Surface Pro 4. Notably, the second floor has a large area designated for consumers to play Xbox games.

 The third floor has been named the "Dell Experience at the Microsoft Store," which showcases various Dell products. The fourth floor is for employees and administrative operations. The fifth floor has been designed as a pseudo-conference center, as it will hold events and meetings.^[163] On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.^[165] The two-storey, 6000 sq ft location features Microsoft's flagship products including the Surface line and Xbox One, there is also an Answer Desk on site for customers to get product support.^[166]